Brand guidelines

Built for a premium experience

Pickup brings premium mobility together across ground, water and air, connecting guests with verified operators through one trusted platform.

One brand. Every touchpoint.

From logos and colours to typography, photography and co-marketing, our brand system is designed to create a consistent experience wherever Pickup appears.

A unified brand, everywhere

From vehicles and digital experiences to websites, social media and physical marketing, the Pickup brand is designed to be recognised wherever our customers encounter it.

Across every Pickup experience, our core colour palette creates a consistent and recognisable visual identity. Pickup Dark provides a strong foundation, while Sunrise Orange adds distinctive moments of energy and emphasis.

Built for clarity today and the years ahead, Pickup uses a refined type system designed for consistency across every touchpoint.

Our typeface is Geist, across the app, website, email and print. Medium for headlines, Regular for body. It keeps Pickup clean, modern and easy to read. Do not substitute, stretch or restyle it.

Pickup trademarks, including names, logos and other brand identifiers, are proprietary and must not be copied, altered or misused.

Any goodwill from authorised use belongs to Pickup. Do not combine Pickup branding with other visual elements in a way that alters or compromises the brand. When featuring Pickup next to your own brand, follow the partner lockup guidance.

All use of Pickup media and brand assets must follow our brand terms and co-marketing guidelines. Email hello@pickupcharter.com for sign-off.

Read the brand terms